98%

Growth

in net sales, 2019 - 2020

222%

Increase

in subscribers to Laird Superfoods, 2017 - June 2021

7100

Retail Stores

currently carry Laird Superfood products


The Path to Drawdown: Plant-based Diet

The meat-centric diet in industrialized countries is responsible for one-fifth of global emissions. Land clearing, fertilizer use, and methane from burping cattle combined take an enormous toll on the environment and the climate. 

Shifting to a diet that’s rich in plants is a demand-side solution that reduces emissions and tends to be healthier. If the world adopted a vegan diet, business-as-usual emissions could be reduced by as much as 70%. A vegetarian diet could reduce those emissions by 63%. In addition, adopting a plant-based diet could help save $1 trillion in annual health-care costs and lost productivity.

Global dietary preferences based on meat, fish and dairy products are deeply ingrained in Western cultures, and they will likely be taken up by lower-income countries as they develop. Widespread dietary change will require plant-based options that are widely available, visible, and enticing, including high-quality meat substitutes. 

Project Drawdown estimates that, if 75% of the global population adopts a plant-rich diet by 2050, it could reduce GHG emissions by up to 91.72 gigatons: 68.32 gigatons from diverted agricultural production, 23.16 gigatons from avoided land conversion, and 0.24 gigatons from sequestration from ecosystem protection.

About

Laird Superfood, Inc. (stock ticker: LSF) manufacturers and markets plant-based and functional foods, with coffee creamers, beverage enhancing supplements, roasted and instant coffees, tea and hot chocolate consisting their core products. Headquartered in Sisters, Oregon, Laird Superfood went public in September 2020.

LSF’s Role in Drawdown

Laird Superfood’s main offerings are liquid and powdered coffee creamers, hydration and beverage enhancing supplements, coffee, tea, and hot chocolate products. 

Their coffee creamers are primarily made (p. 11) from coconut and oats, with additions of turmeric, cacao, aquamin and functional mushrooms. Similarly, their hydration and beverage enhancing supplements contain coconut, mushrooms, as well as other fruit and vegetables.

Among these core products, their coffee creamers accounted for 70% (p. 10) and coffee and other beverages accounted for 23% of total sales in 2020.

More recently, Laird Superfood has expanded (p. 10) into manufacturing energy bars, oatmeal, pancake and baking mixes, granola, dates and protein powders.

LSF: What We Like

We applaud Laird Superfood for taking initial steps to enhance their sustainability and to evaluate their carbon footprint. For example, in 2021 (p. 21),

  • They partnered with First Environment, an independent agency that will help monitor the GHG impact of Laird Superfood’s direct-to-customer shipments, with the ultimate goal of shipping all orders carbon neutral
  • They will also partner with Eden Projects to offset their carbon impact of online order shipments to customers. They’ve already started their steps toward carbon neutrality by beginning the process of planting 100,000 mangrove trees across 900 hectares in Kenya
  • Laird Superfood has formed an internal sustainability committee and is pursuing a long list of ESG initiatives

LSF: What We Want to See Improve

Report GHG Emissions


As a young company, Laird Superfood doesn’t yet report their direct or indirect GHG emissions. Shipping, both from their vendors and suppliers, and to customers and retail stores must account for a large part of their emissions, but we can’t confirm this without accurate tracking and reporting. We urge LSF to disclose their scope 1, 2 and 3 emissions in an annual report.

Set Emissions Reduction Goals


We’re encouraged by the steps LSF is taking to enhance their sustainability and to achieve carbon neutrality. But we want them to go even further by setting targets to reduce absolute emissions, rather than simply offsetting the emissions from their shipping. We want these reductions to be in the context of clear, quantified targets in a specific timeframe.

Enhance Supplier Transparency


Laird Superfoods sources their raw materials globally, and coffee beans from Peru (p. 12). We’re curious who these suppliers are and what their carbon footprints look like. We encourage Laird’s to enhance the transparency around their suppliers.

Other Plant-based diet Stocks in the Climate Index

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