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From time to time, businesses may run into trouble unless they control their growth. Growth can be orderly or it can be unrestrained. Unrestrained growth can lead to less than optimal performance or even financial distress.

DuPont Analysis focuses on the combined effect of profitability and turnover ratios. By modifying the approach a bit, it is possible to estimate a company’s sustainable growth. Simply, sustainable growth would be the realistic attainable growth that a company could maintain without running into problems.

Measuring Sustainable Growth

                                                                      – or –

  • Earnings Retention is calculated by Retention Ratio or ( 1 − Company’s Dividend Rate )
  • Asset Utilization is measured by Total Asset Turnover or (Sales ÷ Total Assets)
  • Profitability is measured by Net Profit Margin or ( Net Income ÷ Sales )
  • Financial Leverage is ( Total Long Term Debt ÷ Stockholders’ Equity )

Actual vs. Sustainable Growth

Once the sustainable growth rate is calculated, then it should be compared to the company’s actual growth rate. If sustainable growth is greater than actual growth, the company might be underperforming. If the actual growth rate is greater than sustainable growth, the company may run into trouble because of unrestrained growth.


Assume the following:

The Dividend Payout Ratio is calculated by dividing Dividends by Net Income, and the Retention Ratio is (1 − Dividend Payout Ratio).


  • The Dividend Ratio for 2014 is 40%, so the Retention Ratio is 60%.
  • For that year the ROA would be 7.49%, or (5.25% × .793 × 1.8).
  • The Sustainable Growth Rate would be 4.49%, or (.6 × 7.49%).

The return on equity, retention ratio and sustainable growth measures for the years in the previous example would be:

If actual growth for the years in question is 5%, 5.2%, 5.1%, 5.3%, and 6.1%, then actual growth graphed against sustainable growth would appear as:

To calculate actual growth in sales, the analyst would find the percentage increase from one year to the next. For instance, if sales last year were $100,000 and $110,000 this year, then the actual growth rate in sales would be 10%.


It’s clear from the previous example that actual growth is consistently above sustainable growth. What does that mean?

Sustainable Less Than Actual

  • If sustainable growth is less than actual growth over a protracted period, the company cannot sustain such activity without “funding” that growth. Either they need to plow more profits into the company, increase net profit margin or turnover performance, or “fund” from risky sources such as increasing the debt level.

Sustainable Greater Than Actual

  • When sustainable growth is greater than actual growth over an extended time, the company has the potential of ratcheting up growth. If they consistently fall below sustainable growth, they are passing up returns for shareholders.



1. What do you mean by sustainable growth?

Sustainable growth is the realistic attainable growth that a company could maintain without running into problems.

2. How do you measure sustainable growth?

The first step is to calculate the sustainable growth rate. The sustainable growth rate is calculated by finding earnings retention, which can be done by multiplying return on equity with asset turnover. Then divide the result of your product over net income to find an absolute value for earnings retention. To meet our criteria for this discussion, earnings retention should be divided by one, or 100. If your sustainable growth number is over one, divide it by the company’s dividend payout ratio. Your sustainable growth rate will be in percentage points.

3. What does a high sustainable growth rate mean?

A high sustainable growth rate means that a company has the potential to grow at a rapid pace. However, if it’s unsustainable, then it may run into problems or set off alarms.

4. What causes sustainable growth?

Sustainable growth can be caused by growing net profit margin, increasing return on assets/equity ratios, or reducing asset turnover.

5. What is the importance of sustainable economic growth?

The importance of sustainable economic growth is that it allows businesses to make tactical and strategic decisions to improve their organic growth rate.

sustainable investing