What Are Stocks?

Stocks are certificates that represent ownership of a company. Stocks are also called equity or securities.

When you buy stocks, you are putting your money into a business, whether it is through an initial public offering (IPO) or another secondary market.

Why Invest in Stocks?

Stocks are a form of investment where you buy a share in a company and become an owner.

The value of your share goes up or down depending on how well the company is doing.

If the company makes money, your share price goes up, and you can sell your stock for a profit. If the company does not do well, your share price decreases, losing money.

Investing in stocks is a long-term commitment, but the potential benefits are huge.

While investment returns are promising, it is important to note that stocks can also be volatile, and this means that there is a chance that the stock value will go down.

Typically, stocks are more reliable than other forms of investment because companies tend to grow over time. In contrast, other assets like houses and art do not usually keep growing in value.

How Much Money Is Needed To Invest in Stocks?

To buy stocks, you have to have enough money to purchase one or more shares of a company's stock.

The amount you invest will depend on which type of account you open and how many transactions you make each year.

The price per share will change depending on what company you are buying from and the number of shares you purchase.

Process of Buying Stocks

Investing in stocks is simple, but there are some things you should keep in mind. Below are the steps you should take when buying stock.

Process_of_Buying_Stocks (1)

Step 1: Do Your Research Before Investing

First, you should research the company and industry thoroughly.

You should know how their products or services work to determine if it is a good investment for you.

Also, research the stock's value and popularity by looking at their sales and the number of shares available. After all, there are many companies to choose from in the marketplace.

Step 2: Check If Investing Fits Your Financial Goals

Investing in stocks requires an understanding of your financial goals.

This includes how much money you will need in 10 years or 20 years, what income levels are required during different stages of your life, how much risk you are willing to take to achieve these goals, and how long you are willing to wait for results.

Step 3: Purchase Stocks

There are various ways to buy stocks, but the most common choice is to utilize a brokerage firm or an investment adviser. There are several options to choose from, but here is how to set up an account with Robin Hood, a company offering commission-free stock trading.

  1. Go to https://robinhood.com/ and select Create an Account
  2. You will be prompted to provide personal information including your name, date of birth, and social security number.
  3. Once you complete the required fields and agree to the terms and conditions, you will be prompted to add funds to your account.
  4. Once you have added funds, you are ready to begin trading. You can select your stocks and monitor progress online or with the Robin Hood app.

Investing Tips

Now that you know how to buy stocks, it is important to keep some investing tips in mind.

Investing_Tips (1)

Gauge Your Risk Appetite

Investing in stocks is a riskier venture than other forms of investing, but you can use many different strategies to limit your risk.

Also, keep in mind that no matter how much you invest, you cannot guarantee success, and there will always be some element of risk involved.

Be Willing To Wait And Watch It Grow

Stocks take time to grow and produce results. Keep this in mind before committing any large amount of funds or money to a new investment opportunity.

You should also know that the minimum time frame for any investment return – bonds, cash equivalents, or stock – is one year.

Each type has its risks and rewards, so choose wisely.

Know Your Numbers

When choosing which company to invest in, you should know which numbers are important.

These include how much it costs per share and the amount of interest you will receive on your investment.

Other calculations that can affect your return on investment include capital gains and dividends.

The Newest Trend Is Not Always the Best

It is easy to get caught up in all of the hype surrounding a new product or company and want to buy into it right away without thinking about the risks involved.

However, consider what kind of money you have available now and for future investments before jumping at every opportunity presented to you.


New companies can be fun and exciting to invest in, but you need a diversified portfolio.

Diversification should include choosing between stocks, bonds, cash equivalents, real estate investments, or other forms of investment, depending on your personal goals and preferences.

The Bottom Line

Investing in stocks is an intelligent and profitable venture if you know what you are doing and stay informed.

However, it is important to be patient and not get caught up in hype or emotions, leading to bad decisions.

When investing in the stock market, it is important to remember that you may lose money, so never invest more than you can afford.

Always do your research and decide which companies have a good growth potential before buying stock.

Make sure you diversify your portfolio by putting money into different stocks from different companies.

It only takes some research and setting realistic goals to become a successful investor.


1. Why is it important to diversify when I buy stocks?

Diversification affects risks and returns. Having a well-diversified portfolio helps manage risks as it limits the exposure of any single stock, sector, or geographic location.

2. What types of numbers should I consider?

The numbers you need to know depend on how long you plan to hold and invest and your risk tolerance. Some examples include cost per share, capital gains rate (long term), the tax rate on dividends, interest rates for investments such as bonds, the yield on investment based on current market conditions.

3. What is the minimum time frame for any return?

There is no minimum time frame for returns, but it is generally accepted that any investment return (bonds, cash equivalents, or stocks) will take at least one year.

4. Why are dividends taxed?

Dividends are taxed because they are considered income by the federal government and most states.

5. When is it most ideal to buy or sell a stock?

An ideal time to buy a stock is when the price is low, so you receive a greater return on investment. You should sell a stock when it ceases to grow in value or lower than before you bought it.


Attend Our Next Webinar

Attend Our Next Webinar

Join our next Sustainable Investing 101 webinar, get our favorite DIY options, and walk through how we build our portfolios.

Watch Now
Get Our Newsletter

Get Our Newsletter

Go a level deeper with us and investigate the potential impacts of climate change on investments like your retirement account.

Talk To A Human

Talk To A Human

Joining a new investment service can be intimidating. We’re here for you. Click below to email us a question or book a quick call.

Ask a Question


Sustainable Investing Topics

View our list of some topics below.